Google NEXUS One gets off to slow start

Posted on 15/01/2010 by Rich Adams
Google, NEXUS One

Latest reports suggest Google’s attempt at taking on the iphone (NEXUS One) hasn’t exactly set the mobile phone world alight. Where as the app laden, iTunes friendly Apple handset sold 1.6 million in its first week, NEXUS One is only estimated to have sold 20,000.

This appears to be a tremendous own goal by the search and technology giant, as few people are actually disputing that Google have produced a decent piece of kit. The reason for the disappointing take up seems to be poor distribution and customer service on their part.

One user stated… “This isn’t about whether or not NEXUS One a great phone… It’s about the botch job Google did on distribution – they’re far too difficult to get hold of.”

What’s more, Google decided to provide only online technical support via email.  The adverse publicity created as a result of the disgruntled punters who flooded Google’s inbox has clearly taken its toll.

So far, however, Google has refused to disclose sales figures, stating only that… “All estimates should be treated with caution.”

The general consensus is that Google simply took their eye off the ball, and didn’t prepare properly. They may know their stuff when it comes to developing technology, but they clearly didn’t realise the importance of great customer service.